Arctic Monkeys make it big using the internet
Unlike traditional bands, the Arctic Monkeys, an indie UK band on an indie UK label, developed a following online that helped them sell 360,000 copies of their debut album in the first week, which is a UK record for the fastest selling indie debut album. Notably Arctic Monkeys released many of their songs on MP3 for free and encouraged fans to share the songs including sharing the songs on P2P networks. Not surprisingly, the band also used a MySpace site to connect with fans and further encourage the spread of their music.
Is this a sign of the new way of breaking bands? I sure hope so.
Read the full story on Monkey Bites.